It was the number-one song on the Billboard Hot 100 singles chart for four weeks, from October 25, 1964 to November 21, 1964. It was also the second of five Supremes songs in a row to go to number one (the others are "Where Did Our Love Go," "Come See About Me," "Stop! In the Name of Love," and "Back in My Arms Again"). The song also reached number one on the UK Singles Chart for two weeks before being dislodged by The Rolling Stones' "Little Red Rooster". "Baby Love" also reached number one on Cash Box Magazine's R&B chart.