Saturday, June 22, 2013

No More Kodachrome

2009 – Citing declining sales due to the emergence of digital photography, the Eastman Kodak Company announced that it would discontinue sales of the Kodachrome reversal film, concluding its 74-year run as a photography icon.

Kodachrome is a brand name for a non-substantive, color reversal film introduced by Eastman Kodak in 1935.
It was one of the first successful color materials and was used for both cinematography and still photography. Because of its complex processing requirements, the film was sold process-paid in the United States until 1954 when a legal ruling prohibited this. Elsewhere, this arrangement continued. Kodachrome was the subject of a Paul Simon song and a US state park was named after it. For many years it was used for professional color photography, especially for images intended for publication in print media. Because of the uptake of alternative photographic materials, its complex processing requirements, and the widespread transition to digital photography, Kodachrome lost its market share, its manufacturing was discontinued in 2009 and its processing ended in 2010.
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