Small Business Saturday is a national movement that was launched by American Express in the year 2010. This movement was initiated to encourage the holiday shoppers to shop from local stores in their community. The slogan of this movement is ‘Shop Small’. Small Business Saturday is the first Saturday after the Thanksgiving Thursday. This year, the Thanksgiving Day is falling on 22nd of November; hence the small Business Saturday will be on the 24th of November, sandwiched between Black Friday and Cyber Monday.See the Web Site