The Tournament of Roses Parade, better known as the Rose Parade, is the "America's New Year Celebration", a festival of flowers, music and equestrians and a college football game on New Year's Day, produced by the non-profit Pasadena Tournament of Roses Association. The annual parade was first held January 1, 1890 in Pasadena, California. Today, the Rose Parade is watched in person by hundreds of thousands of spectators on the parade route, and is broadcast on multiple television networks in the United States. It is seen by millions more on television worldwide in more than 200 international territories and countries. The Rose Bowl college football game was added in 1902 to help fund the cost of staging the parade.
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